Handheld GPS Navigation Products Will Enter a Phase of Rapid Development
On the destination and the surrounding environment of the precise querydemand driven GPS navigation products market prosperity. According to the relevant statistics, navigation equipment, Europe and the United Statespopularity rate achieves 90%, Japan is more than 95%. Display a survey of 3G application outlook and creative ideas, 17.79% of respondents chose the 3Gnetwork video conversation, 15.34% of the respondents chose GPS/ mapsearch, in the 3G era is approaching, people pay more attention to the GPS/ electronic map, to show its importance in daily life.
In addition, consumption and market demand has prompted navigation industrydevelopment and maturity. In 2005, our country civil motor vehicles had reached31600000 vehicles, but the loading navigation equipment of the vehicle, less than 2%. Although many car manufacturers for their high-end models on the installation of the navigation system in the factory, will also have the option of navigation products to other low-end models of service, but the car navigatorexpensive (corolla GPS option to a value of 15000 yuan, and then mounted type price in 7000 yuan) so many cars people give up very practical navigation configuration. According to the amount of private car ownership increased 20% per year calculation, is also a great increment of navigation products demand.
In Japan, in car navigation market penetration by 0.4% from 1992 to 2000, the penetration rate increased to 33%, the current reached 50%. The car navigationmarket after Japan started, to 2004, market penetration of vehicle navigator also reached 12%. If the pace of development Chinese navigation market with Japan and the European Union market similar, car navigation market penetration will reach 10% by 2009, the development speed and handheld navigation devices market significantly faster than the car navigation market. Therefore, the analyst thinks, handheld navigator would like MP3, digital cameras and other dailyconsumer appliances, the development speed of the market will be much faster than the car navigation market, China will eventually become the world's largestconsumer of the handheld navigation products.
GPS navigation products to improve the situation of chaos map market
In our map search industry at present also belongs to the government regulation, especially in 2007, the State Bureau of Surveying and mapping thenew "Regulations" in the map, restrict issued mapping license and electronicmap operating license. That is to say to map search operation must pass strict scrutiny of government. At present, under the environment of Internet map of the market order more confusion, 99% Internet map the existence of illegal. GPS navigator on the market there is a large part of the inferior products, and the cost is very low, the market price is too high, the price is very opaque.
Several types of navigation systems on the market today
The GPS navigation of the domestic market, the price of less than 1000 yuanhandheld products up to million of vehicle navigation system, the function of different styles, but the car navigator high price and not conducive to carry so in addition to purchase a car will be optional, people are more willing to acceptsmall convenient type handheld products. From the sales point of view, to occupy the market leading position is high-end products in the navigator ingeneral, prices of these products are in 2500 yuan to 3500, compared to thethousand dollars below the low-end GPS, whether these products are better in the design or performance. And the purchase of the use of navigator consumer group mostly stable income white-collar class. The young fashion and they are more willing to accept bring technology to life convenience.